Icons of Style: In 100 Garments

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Every wardrobe has a backstory. Icons of Style traces the origins of the everyday garments we now take for granted — the originals, designed for purpose, that quietly shaped the way the world dresses.

The T-shirt, originally made by Hanes for U.S. Navy personnel before sportsmen and bikers claimed it. Workwear, sportswear, and protective gear that drifted from the field into the closet. Garment by garment, the book examines the most important of these pieces — their provenance, their design stories, and the brands that started it all — many of which now command serious prices in the booming vintage market.

The first of its kind, every time.

While You're Here

More to Explore, More to Love.

Small Pleasures

Add Something Beautiful.

The Archivist Gallery

British letterpress and luxury matches since 1996. Bold artwork, witty design, and square matchboxes too beautiful to hide in a drawer. The perfect add-on to any order — or a gift that always gets it right.

Online & in-store
Unlocked after your first order

Mix, Match & Save 10%

Mix and match across our entire collection. Add four items, save 10%. Build your rituals beautifully — our way of saying thanks.

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