All-American Ads of the 90s

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The decade that sold us everything. All-American Ads of the 90s is a massive compendium of advertising gems from the era that pitched Generation X and baby boomers their futures — from Game Boys to Boyz II Men.

Organized across six chapters spanning food, fashion, entertainment, and cars, the book moves page by page through the visual vocabulary of a decade — the ironic, the cool, the unmistakably classic. Sex and blockbusters led the way, but the deeper story is how a century closed and the next one began, all of it printed in glossy four-color across the pages of every magazine in America.

The decade, in full glossy color.

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The Archivist Gallery

British letterpress and luxury matches since 1996. Bold artwork, witty design, and square matchboxes too beautiful to hide in a drawer. The perfect add-on to any order — or a gift that always gets it right.

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